Successful Packs Will Be Affected by Council’s Marketing

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As has been explained in an earlier post, this year’s marketing for fall recruitment will be very different than the past.  These changes will affect all packs, regardless of what their past recruiting history has been.

North Star district has been blessed with many Cub Scout packs that have done a very good job of recruiting new Cub Scouts for years.  They have been self-reliant.  They have grown.  They have followed these practices with the blessing of Council and District for years. Adventure

Unfortunately, scouting at all levels has suffered severe losses in the number of Cub Scouts participating.  As Council Executive Vice President for District Operations Stroh Bronn explained at our District Committee Workshop on June 11, 2015, National, Council, and District have seen significant losses in just the last 3 to 4 years.

In response to these losses, Council has adopted several best practices used in other councils. One of those has been to return to a 25-year-old practice and recruiting. It is to have all Cub Scout packs have a sign-up night on one unified night. This year August 27, 2015 from 7 PM to 8:30 PM has been selected. New Cubs will receive model rockets and district will hold a launch day on September 12, 2015. Your pack needs to know how the rockets fit into recruitment and how to get the rockets.

This means all Packs need to be part of one coordinated effort, regardless of past practices and successes.

This plan needs a lot of manpower, so we need troops and crews to invest effort, too.

For this plan to work, all Packs, Troops, and Crews need to send representatives to the District Committee Meeting Thursday, June 25, 2015 at 7:00 pm in St Luke’s United Methodist Church, Room W-125 (enter through Entry #4).

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