2016 Retention Campaign
At Tuesday’s joint Council Commissioner Staff and Membership Committee Meeting, Council Membership Committee Chair Tony unveiled the outline of a campaign to improve membership retention within the Council.
Tony reported that 2015 saw Council cut its membership drop rate in half. The goal for 2016 is to have a net increase in membership.
Year-over-year council has had consistent recruitment night attendance.
Sticking with a basic premise of marketing that retaining a customer is cheaper and easier than finding a new customer, Council is focusing its membership committee efforts at making the first 6 months of a new scout’s and his parents’ experience better. That way the new scouts stays long enough to become a veteran scout.
The outline of this plan focuses on giving the district electronic communications to allow better information flow to the new parents and new den leaders. Since so much of the current training focuses on national’s online training, we have lost some of the local component that training had historically provided. As a result, the new leaders feel more stranded.
The goal of this plan is to give districts and in turn units tools for the new parents and new den leaders to feel part of something larger and more local.
There will be more details about this plan at the April 19, 2016 semi-annual operations meeting for the council to teach the districts.
Tentatively, North Star District is planning to offer a Unit Key 3 Conference at Spring Camporee at Camp Kikthawenund on the morning of April 23, 2016. We will be able to share more details with Cub Packs at that time.
Similarly the Ideal Year in Scouting presentation at the May roundtable at the Scout Center will provide even more ideas on how these elements fit together.